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Our story

Aura is a 26-year-old beauty enthusiast whose passion for hair and makeup began in childhood. What started with simple compliments—“I love your hair” or “Can you do my makeup?”—blossomed into years of practicing glam, studying tutorials, and mastering the art of flawless installations.

As her skills grew, so did her ambition. After years of researching vendors and sourcing hair online, Aura travelled to China to meet suppliers face-to-face and experience the true quality of premium raw hair. That journey opened her eyes to what luxury hair should genuinely feel like and inspired her to bring that same standard home.

Beauty, to Aura, is far more than appearance—it is an experience of confidence, softness, and self-connection. She loves helping women feel beautiful in a way that feels true to them and believes that sometimes all it takes is great hair or a touch of glam to remind a woman of her own strength.

With this vision, she founded Aura K Luxury: a brand dedicated to providing high-quality raw Vietnamese hair and professional beauty services that are elegant, empowering, and accessible.

Today, Aura K Luxury reflects her mission to help every woman feel seen, valued and beautifully herself without breaking the bank.


After all… what is the meaning of beauty, if not the moment you recognise your own?

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